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SerenaiaPrivate Concierge
Positano's pastel houses rising above a bay dotted with boats on the Amalfi Coast

Private concierge · Spain & Italy

Exceptional experiences, personally arranged.

From private yacht days to a proposal they will never forget, Serenaia plans and coordinates tailored experiences in selected destinations across Spain and Italy.

One planner from first message to final detail. Everything in writing before you commit.

Selected experiences

Curated around you, never off the shelf.

The experiences our clients ask for most. Each one is shaped around your occasion and delivered by local providers we have selected.

All experiences
A private motor yacht at anchor in clear turquoise water

Costa Blanca, Ibiza, Mallorca, Marbella, Amalfi Coast, Lake Como

Private Yacht Charters

Unhurried days on the water — secluded coves, a swim before lunch, the coastline entirely your own.

Discover Experience: Private Yacht Charters
A bouquet of flowers held in soft golden evening light

Lake Como, Amalfi Coast, Tuscany, Mallorca, Ibiza, Marbella

Romantic Proposals

The setting, the flowers, the timing — quietly arranged so that the moment belongs entirely to you.

Discover Experience: Romantic Proposals

The Serenaia approach

Simple to begin. Carefully handled throughout.

Each arrangement is coordinated individually, so proposals are prepared by a person rather than generated instantly.

Services are delivered by independent providers. Your confirmation names each one. Their terms apply to their service alongside ours.

  1. Share your vision

    Tell us the occasion, the place and the dates, with as much or as little detail as you have. A person reads every request.

  2. Receive a tailored proposal

    A written proposal with options, the providers involved, prices, payment terms and cancellation conditions.

  3. Confirm the arrangements

    Nothing is booked until you accept the proposal in writing and pay any deposit it requires.

  4. Enjoy the experience

    Independent local providers deliver the agreed services. We coordinate the details and remain your point of contact.

Signature experiences

A few ideas to begin with.

These are illustrative concepts, not fixed packages. Each is a starting point that we tailor to your dates, group and wishes, then confirm in a written proposal.

A bouquet of flowers held in soft golden evening light

Illustrative concept

A Proposal to Remember

A private setting chosen for its view and its privacy, styled with flowers and candlelight, and captured by a photographer your partner will never notice.

  • A private terrace, garden or boat
  • Floral styling
  • Discreet photography
  • Champagne, where permitted
  • Personal coordination throughout
Sailing yachts at anchor on a calm Mediterranean sea at sunset

Illustrative concept

A Day on the Mediterranean

A private yacht, a route shaped around the calmest coves, a swim before lunch and the afternoon to do exactly as you please.

  • Private yacht and crew
  • Swimming stops where permitted
  • A tailored itinerary
  • Optional onboard dining
A cypress-lined road winding through the hills of the Val d'Orcia, Tuscany, at sunset

Illustrative concept

Your Own Italian Escape

Lake Como or the Tuscan hills, with private transport, carefully chosen places to stay and dine, and time set aside for simply being there.

  • Private transportation
  • Curated venues and stays
  • Photography
  • Dining arrangements

Trust & transparency

How we work, in plain terms.

We are not a booking marketplace. We listen, recommend and coordinate, and we would rather earn your trust through how we work than through claims.

Read our booking & cancellation policy and terms before you inquire.

  • Independent providers, chosen with care

    Before we recommend a provider, we look for the licences and insurance their service requires and clear written terms.

  • Everything in writing

    Inclusions, prices, payment terms and cancellation conditions are set out before you commit. Nothing is added later.

  • One point of contact

    One person coordinates every element, so you never chase several suppliers.

  • Honest advice

    If something is not worth it, is too rushed, or does not suit the season, we will tell you.

  • Privacy by default

    Your details are shared only with the providers who need them to deliver your booking, and are never sold.

  • No cost to ask

    Sending a request is free and creates no obligation, whether or not you go ahead.

Before you inquire

Straight answers about how we work. Anything else, just ask in your request. Full details are in our booking policy.

Frequently asked questions

How does Serenaia work?

You tell us what you would like to arrange, through the inquiry form or our contact page. A planner replies personally, usually within one business day, to clarify the details. We then prepare a written proposal with options, prices and conditions. Once you accept it, we confirm the arrangements with the providers and coordinate everything up to and during your experience.

Which destinations do you cover?

We currently plan experiences in Lake Como, Milan, Alicante & Costa Blanca, Marbella, Ibiza, Mallorca, Amalfi Coast, Tuscany. Not every service is available in every destination, and each destination page lists what we arrange there. If you have somewhere else in Spain or Italy in mind, ask us and we will tell you honestly whether we can help.

Can I combine several services?

Yes. Many requests combine several things, for example a villa, a yacht day and a private chef. You can select several experiences in the same request, and you receive one proposal and one point of contact for all of them.

How is a bespoke experience priced?

We do not publish fixed prices because every arrangement is different. Your proposal shows the total price for each service, based on the provider's rates, the season and your choices. Our fees are included unless stated otherwise. We may receive a commission from providers, but it never increases the total price shown in your proposal.

How far in advance should I inquire?

As early as you can for July and August, popular dates and villas: four to eight weeks ahead for yachts and proposals, and earlier for villas. In spring and autumn a week or two is often enough. Last-minute requests are welcome, and we will tell you honestly what is still possible.

How do payments and cancellations work?

Payment terms and cancellation conditions depend on the providers involved and are stated in your proposal before you commit. Many providers require a deposit to secure a date, with the balance due before the service. We never ask for payment for anything that is not in a proposal you have accepted. See our Booking & Cancellation Policy for details.

Who provides the booked services?

Independent local providers, such as charter operators, chauffeur companies, chefs, villa owners, photographers and florists. We do not own yachts, vehicles or properties. Your written confirmation names the provider of each service, and the provider's own terms apply alongside ours.

Can you accommodate special requests?

Usually, yes. Dietary requirements, accessibility needs, surprises, children and particular timings are part of everyday planning. Tell us what matters to you in your request. If something cannot be done safely or reliably, we will say so and suggest an alternative.

Begin

Tell us what you have in mind.

Share your plans, however early. We will reply personally and prepare a tailored proposal, at no cost and with no obligation.

Prefer to write? Contact us.